E-commerce is an ever-growing industry that is convenient for both seller and buyer. Shoppers can buy products without leaving the house, while merchants can manage a website rather than an entire store.
When developing your online store you should approach its design the same way you would a physical store, and think about what your customers will want to see.
Excessive clutter and confusing navigation will turn visitors away; quality product photos and a clean layout will draw them in.
The success of your ecommerce site relies on the functionality of the store, as well as an attractive and professional look.
Clean and Minimal Design
This is a collection of e-commerce websites that are especially whose design is appealing. While different in the way they reflect their own unique brands, they share certain characteristics – subtle background textures and colors, attractive typography, creative layouts, white space and quality imagery – all resulting in beautiful, minimalistic designs.
1. Shoe Guru
2. The Few Gallery
3. My Own Bike
4. Noon Style
6. Hunter’s Wine Shop
7. Hard Graft
8. Soho Fixed
9. Habitat Footwear
10. Von Dutch
11. Wire & Twine
12. Storyville Coffee
13. Famous 4th Street Cookie
16. Tinkering Monkey
18. Narwhal Co.
Notice the trends throughout this assortment? Dramatic imagery speaks for itself, without any need for overly flashy design elements. Large numbers of products are sorted without cluttering landing pages, and unobtrusive backgrounds emphasize products.
High quality product photos give users strong visual impressions in place of a tangible experience. Minimal is effective when it comes to web design, especially e-commerce.
Search bars, shopping carts, calls-to-action and payment systems: functionality is the other half of e-commerce design. Without good usability, your store will suffer from bad user experience.
Take these examples as inspiration for your own clean and minimalistic e-commerce design, and you’ll be on the road to success.
And now, let’s turn our eye to online shoe shops.